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剑桥国际商务英语:学生用书(第三版) |
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| ◆ [剑桥国际商务英语:学生用书(第三版)] 图书简介 |
| 全书共设15个单元。涉及各种主要商务活动以及各种情景下的商务英语用语规范。该书在欧美以及世界其他国家和地区深受欢迎,有很高的知名度。本教材的语音教学部分由4盒录音带组成,它们在使用本教材的过程中是必不可少的。新版采用全彩色印刷,生动美观。 尽管我们可以把一些词汇叫做“商务英语词汇”,但大多数商务英语只是在商务背景下使用的英语,其实它并不是什么特别的语言。每个行业(在一定程度上,每个公司甚至每个部分)都使用一些“行话”,这套书里不可能包括所有这些专门术语。在这套书中我们提供了大量的商务背景和商务情景,您可以用此来练习和提高英语沟通技能,使您在商务活动中更自信、更流利、也更准确。 |
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| ◆ [剑桥国际商务英语:学生用书(第三版)] 图书目录 |
| Thanks 致谢 Introduction 序言 1 Face to face 会面 basic skills and techniques for talking to people in business situations; 2 Letters,faxes and memos 信件,传真和备忘录; Basic skills and techniques for business correspondence; 3 On the phone 通电话; Basic skills and techniques for using the telephone in business; 4 Summaries,note,reports 总结,笔记,报告; Basic skills and techniques for writing reports,making notes,summarizing and taking notes of conversations in business; 5 Working together 一起工作; Talking about where you work,employment policy,a company’s activities,organization and history 6 International trade 国际贸易; Ordering and supplying goods or services;answering and making enquries,making offers,placing and acknowledging orders; 7 Money matters 货币贸易; Methods of payment,cash flow,invoicing,dealing with non-payment problems; 8 Dealing with problems 处理问题; Complaining and apologizing,delivery and after-sales problems; 9 Visitors and travellers 访问者和旅行者; Looking after foreign visitors and traveling on business;hotels,restaurants,small talk,telling Stories; 10 Marketing 市场营销; Marketing a product,market research,promotion and advertising; 11 Meetings 会谈; Taking part in formal and informal meeting,one-to-one meeting and larger group meetings; 12 Processes and operations 工作过程和操作; Explaining and describing operations,giving instructions; 13 Jobs and careers 工作和职业; Applying for jobs and seeking promotion,participating interviews; 14 Sales and negotiation 销售和谈判; Selling and buying products,negotiating face-to-face and on the phone; 15 A special project 一个特别的项目; A simulation,revising many of the skills and situations in the course; Files文档 BEC考点分布表 |
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