Preface Section One Introduction to Mass Communication Theory Chpater 1 Introduction Three Quesitions About Media Defining and Redefining Mass Communication Five Eras of Media Theory The Era of Mass Society and Mass Culture Emergence of a Scientific perspective on Mass Communication The Limited Effects Paradigm Emerges Cultural Criticism:A Challenge to the Limited Effects Paradigm Emergence of a Mederate Effects perspective Ongoing Debate over Issues Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 2 Mass Communication Theory Overview Science and Human Behavior Schizophrenic Social Science Defining Theory Mass Communication and Theory Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Section Two Era of Mass Society and Mass Culture Chpater 3 The Rise of Media Industries and Mass Society Theory Overview The Beginnings The Rise of Yellow Journlism Cycles of Mass Media Development and Decline Mass Society Critics and the Great Debate over Media Mass Society Theory Assumptions Rise of the Great Debate over Media Early Examples of Mass Society Theory Geminschaft and Gesellschaft Mechanical and Organic Solidarity Mass-Society Theory in Contemporary Times Summary Exploring Mass Communication Theory Critical Thinking Qeustions Significant People and Their Writing Chpater 4 The Rise of Media Theory in the Age of Propaganda Overview The Origin of progaeanda Propaganda Comes to the United States behaviorism Freudianism magic Bullet Theory Lasswell's Propageanda Theory Lippmann's Theory of Public Opinion Formation Reacjtion Against Early Propaganda Theory Moderm Propaganda Theory Liberarianism Reborn Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 5 Normative Theories of Mass Communication Overview The Origin of Normative Theories of Media The Origin of Libertarian Thought The Marketplace of Ideas:A New Form of Radical Libertarianism Government Regulation of media--The Federal Radio Commission Professionalization of Journalism Limitations of Professionalization Social Responsibility Theory of the Press:A postwar Compromise The Cold War tests Social Responsibility Theory Using Social Responsibility Theory to Guide Professional Practice Is There Still a Role for Social Responsibility Theory? Civic Journalism Other Normative Thories Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Seciton Three The Rise and Fall of Limited Effects Chapter 6 Limited Effects Theory Emerges Overview Paradigm Shifts The Paradigm Shift in Mass Communication Theory The Two-Step Flow of Information and Influence Limitations in the Lazarsfeld Model Limited Effect Theory Attitude Change Theories CArl Hovland and the Experimental Section The Communication Research Program Emergence of the Media Effects Focus The Selective Processes The Hovland -Lazardfeld legacy Limitations of the Experimental Persuasion Rsearch Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 7 Middle-Range Theory and the Consolidation of the Limited Effects Paradigm Overview building a Paradigm Robert Merton:Master Paradigm Markder The Functional Anlaysis Approach Information Flow Theory Information Diffusion Theory kalpper's PhenomenisticTheory An Apolopy for Mass Entertainment Elite Pluralism C.Wright Mills and The Power Elite Assumption of the Limited Effects Paradigm Drawbacks of the Limited Effects paradigm Contributions of the Limited Effects Paradigm Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 8 Challenging the Dominant Paradigm:Childern,System,and Effects Overview Focus on Children and Violence Televison Violence Theories Catharsis Social Learning Social Ongnition from Mass Media Aggressive Cues The Context of Mediated Violence Active Theory fo Television Viewing The Developmental Perspecijver Media and Children's Socialization Systems Theories of Communication Processes The Rise of Systems Theories Mathematical Theory of Communication Modeling systems A Simple Systems Models to Human Communication Adoption of Systems Models by Mass Commnuication Theorists close VErsus Open Systems The Utility of systems Models A Focus on Stucture and Function Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Section Four Contemporary Mass Communication Theory--Searching for Consensus and Confronting challenges Chapter 9 Emergence of Critical and Cultural Theories of Mass Communication Overview Changing Times The Cultural Turn in Media Research Macroscopic versus Microsopic Theories Critical Theory Comparing Cultural Theories with Those Based on Based on Empirical Research Rise of Cultural Theorise in Europe Marxis Theory Neomarxism Textual Analysis andLiterary Criticism The Frankfurt School Development of Neomarxist Theory in Britain Political Economey Theory The Debate between Cultural Studies and Political Economy Thorists Cultural Studies:Transmissional versus Ritual Perspectives Symbolic Interaction social Construction of Reality Research on Popular Culture in the United States Summary Exploring Mass Communication Theory Critical Thinking Questions Significant people and Their Writing Chapter 10 Madia and Audiences:Theories About the Role of Media in Everyday Life Overview Audience Theories:From Source-Dominated to Active Audience Perspectives Limitation of Early Audience-Centered Research Confusion of Media Functions and Media Uses Revival of the Uses and Gratifications Aoorioach The Active Audience Revisited Uses and Gratifications and Effects Development of Reception Studies:Decoding and Sensemaking Feminist Reception Studies Framing and Frame Analysis Information Processing Theory An Information Processing Model Processing Television New Some Final Words to Clear the Mist Summary Exploring Mass communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 11 Theories of Media,Culture,and Society Overview Marshall McLuhan:The Medium is the Message and Massage Harold Innis:The Bias of Communication McLuhan:Understanding Media Social Mariketing Theory The Knowledge Gap Agenda-Setting The Spiral of Silence Media System Dependency Theory Cultivation Analysis The Controversy The Products of Cultivatio Analysis The Mean World Index A Final Note on Cultivation media as culture Industies:The Commodification of Culture Advertising:The Ultimate Cultural Commodity News Production Research Media Intrusion Theory Summary Exploring Mass Communication Theory Critical Thinking Questions Significant People and Their Writing Chapter 12 Trends in Mass Communicationg Theory:Seeking Consensus,Facing challenges Overview Communication Science Two Views of Communication Science An Example of Communication Science Social Semiotics Theory The Communications Revolution The End of Mass Communication Globalization and Media Globalization Problems Role of Media in Globalization Postmodern Criticism of Modernity Avoiding the Dreams of Modernity Challenges from Cognitive Psychology and Biological Science The Media Literacy Movement Two Views of Media Lteracy Summary Exploring Mass Communication Theory Critical Thinking Questions Signficant People and Their Writing References Index
